http://blog.veedow.com/2008/07/11/lead-generation-does-not-work-or-does-it/ Tue, 06 Jan 2009 07:22:39 +0000 http://wordpress.org/?v=MU hourly 1 http://blog.veedow.com/2008/07/11/lead-generation-does-not-work-or-does-it/#comment-24 Veedow Team Fri, 25 Jul 2008 14:54:04 +0000 http://veedow.wordpress.com/?p=34#comment-24 Danvers, good observation although I think that the Pareto principle in this case would be closer to a 90/50... 50% of marketing is spent on Google (both AdWords and optimization) and gives 90% of the returns. Maybe I'm exaggerating with the proportions but I see it more in that way than the traditional 80/20 ratio. And if it's like that it's another sign that things have to change... Danvers, good observation although I think that the Pareto principle in this case would be closer to a 90/50… 50% of marketing is spent on Google (both AdWords and optimization) and gives 90% of the returns. Maybe I’m exaggerating with the proportions but I see it more in that way than the traditional 80/20 ratio.
And if it’s like that it’s another sign that things have to change…

]]> http://blog.veedow.com/2008/07/11/lead-generation-does-not-work-or-does-it/#comment-23 Danvers Fri, 25 Jul 2008 11:16:21 +0000 http://veedow.wordpress.com/?p=34#comment-23 Fabio - it is the old 80/20 rule: 20% of your marketing generates 80% of your business. The trick is to know which bits fall into the 20%. Fabio - it is the old 80/20 rule:
20% of your marketing generates 80%
of your business. The trick is to know
which bits fall into the 20%.

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